The Power of a Brand: liveSTRONG

[Archived in Entry]

[ktoddstorch @ business thoughts] Another great sponsorship activation:  each laptop with include the popular yellow liveSTRONG wristband and yellow colored stereo ear buds, but more importantly, HP and AMD state that they will be donating laptops to area LAF cancer centers.

Some slightly related from Technorati and Google.

[Iaocblog.com] iaocblog :: LiveStrong: Not only are there hundreds of resource documents on the website dealing with a myriad of issues about survivorship, but the site spawned perhaps the largest viral campaign in history to this date. On the raw power of his personality, his athletic will, and his determination to help fight the disease that nearly killed him 8 years ago, LiveStrong yellow wristbands, available primarily through the LiveStrong website, are now worn by an estimated 40 million across the World. (March 22, 2005 news release from LAF)

[Ktoddstorch.com] ktoddstorch @ business thoughts: I have an ad on my blog to help him out with his brand new book, Danger Quicksand.  Have a Nice Day because he has self-published the book and I love the spunk in which he has tackled this project (he has an entire section on his blog to help out others self-publish as well!).  I'm about 2/3's through the book and I highly recommend you investing a few of your hard earned dollars in getting one for yourself or others.

[Iaocblog.com] iaocblog :: LiveStrong: Not only are there hundreds of resource documents on the website dealing with a myriad of issues about survivorship, but the site spawned perhaps the largest viral campaign in history to this date. On the raw power of his personality, his athletic will, and his determination to help fight the disease that nearly killed him 8 years ago, LiveStrong yellow wristbands, available primarily through the LiveStrong website, are now worn by an estimated 40 million across the World. (March 22, 2005 news release from LAF)

Reflected tags on Technorati: Blog, Livestrong, Desktop Computer News

Posted at June 11, 2005 10:38 AM